Most tech-savvy businesses already have a Facebook Fan Page and many other (not-so-tech-savvy) businesses are following suit. Fan Pages are a popular (and FREE) form of advertising that you can easily control and monitor. Not to mention, it will help your company increase its SEO or search engine optimization rankings (or "findability"). Your company's information can easily go viral and also act as another way to drive traffic back to your website.
Not only can you easily post updates (that will appear in your fans' feeds) and send messages to your fans, but you can also target your messages within your fan-base for free!
Let's say you have a new product that you are about to launch, but your target market is women. More than likely, your male fans won't be interested in this information.
Facebook allows you to target your message, FOR FREE, to the target demographic you are trying to reach.
From your Facebook Fan-Page (you must be the administrator of that page) select:
- "Edit Page"
- "Send Update to Fans"
- You will then have the option to select your recipients based on demographics (Women - 35-44)